About Us

Our WHY is to help forward-thinking, growth-minded business owners and CEOs drive results, create lasting impact, and achieve the fulfilling lifestyle they desire.

We exist to equip business owners and CEOs to amplify their potential and lead with purpose, clarity, and confidence—build thriving businesses, strong cultures, and leadership teams that avoid growth traps through differentiated strategies and precise execution to achieve predictable revenue, profit, and cash flow fueling intentional growth and provide a fulfilling lifestyle.

Our HOW Through coaching, peer groups, online learning, and our XOSphere platform, we equip mid-market CEOs and executive teams to reach their full potential and drive above-market growth.

With over 40 years of CEO coaching and management experience, Dan Lykken and Ron Huntington utilize proven tools like Scaling Up, Metronome, Gravitas, and John Maxwell to deliver tailored growth coaching at every stage. As trusted confidants, they help CEOs build disciplined teams that amplify business value, improve customer satisfaction, and foster sustainable, measurable growth—achieving the results and fulfilling life you desire.

Our PROMISE: Grounded in confidentiality, a relentless focus on growth, continuous learning, and a commitment to exceptional value, we empower you to navigate market challenges confidently, take control of your business, and achieve the highest levels of profit and enterprise value.