Virtual Let's Talk Shop
Today's new world for reaching new customers and growing your business.

We have all emerged to find a very different world than the one we quarantined from. Our world has changed, we have changed, and our customers and target customers have changed. So too, the strategies and marketing/sales plans we used to target and reach our marketplace are no longer effective. How do we reach our current and new customers in order to grow our business today?

Speakers Include:
William Hockett 
Will serves as founder and president of Critical Data, Inc. – a thirty three year old specialized marketing, business development, change management, and strategic market research firm headquartered in Spokane, Washington. 
His clients include Fortune 100 firms such as General Motors and Proctor and Gamble, regional and local companies, and non-profit organizations. Critical Data has developed a national reputation for innovatively solving problems for clients and implementing growth.  In 1996, Will was featured on the front cover of INC Magazine as an innovator who significantly impacts companies and helps them to grow.  
He is a frequent keynote speaker for corporations across the U.S. and has been featured and quoted in national publications and periodicals. Will is a popular lecturer and guest instructor at colleges and universities, as well as a consultant to multinational firms. 
Will also serves on numerous boards for civic and non-profit organizations and teaches business and organizational development classes at North Idaho College’s Workforce Training Center. 
The three things Will is best at:
– Obtaining in-depth qualitative findings through innovative market research.
– Developing innovative marketing and growth solutions.
– Communicating and implementing tangible change initiatives.

Alex Barrouk
As a general consultant, my role is to serve as your company’s primary care provider: I diagnose organizations, and I help them find the path to healthier dynamics and growth-oriented models. I see people, systems, and organizations
for what they could be rather than focusing on where they are currently stuck.
Throughout my career, I’ve focused on three distinct areas of expertise: business management, project management, and clinical psychoanalysis. Combining these experiences with best practices learning and a lot of studying, I have designed a unique consulting approach that focuses on vision and execution, while coaching clients along the way. We never drop knowledge and leave. We walk the path with our clients and train them and their teams to become execution experts.
My vision for ABCD was to gather a team of subject matter experts with extraordinary skills that could serve leaders and ‘change the game’ of any organization. Today, I am proud to work with these amazing individuals that I admire professionally and personally; I learn from them every day.
The three things Alex is best at:
- Diagnosing organizations; creating a path for success.
- Shifting paradigms and managing change.
- Identifying untapped potential in people, systems, & organizations.